Chris Aarons has helped launch dozens of companies and products using a unique mix of digital, sales, and marketing strategies. At Pulsepoint Group, Chris helped leading organizations become digital in both their practice and delivery. In 2006, he launched one of the first social media departments at AMD and later wrote the book Social Media Judo: The Essential Guide to Mastering Social Media

and Delivering Real Results. Chris also teaches digital marketing at the University of Texas at Austin and has won numerous awards for his digital programs while working for clients such as Adobe, Amazon, Cisco, Dell, HP, LG, Microsoft, Philips, and others.

 

Now, Chris has co-authored a powerful blueprint to guide executives and business owners, and their companies, to thrive in the digital age. Less than 20% of organizations are getting digital transformations right, but these digitally transformed organizations can deliver twice as fast as other organizations, cut Operating EXpenses by over 30%, and have seen a near-immediate doubling in brand value. The power to act faster and do it better than before sits at the heart of truly digitally transformed organizations.

 

The Digital Helix (Wall Street Journal and Amazon Best seller) is a proven framework based on thousands of primary research interviews and hundreds of hours interviewing over 30 digital transformation masters in diverse organizations and industries. The Digital Helix is split into three sections from history and context to drivers and challenges for success and the seven digital DNA markers that make up the The Digital Helix.